
- Details
Don't just say it - show it! Spice up those statistics!

- Details
SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

- Details
The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.

- Details
Do you consider yourself to be a good communicator? Perhaps you think you're able to get your point across by enunciating and speaking clearly to your audience. But, what about listening?

- Details
Smartly leveraging your media coverage and reprints allows you more than just 15 minutes of fame.

- Details
You've scored a fantastic opportunity for a media interview. Now what? Preparation is key - see how a public relations professional can help.

- Details
If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.

- Details
PR professionals have a plethora of tools available to help make the job easier. Some are good and some are not, some are quite costly and some are free!

- Details
On Monday, August 21, 2017, the U.S. will experience its first total solar eclipse since February 1979. This will be the first time since June 8, 1918 that the eclipse will be visible across a strip of the complete country.

- Details
If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?

- Details
A cautionary tale from the political landscape.
Perhaps you’ve heard of Anthony Scaramucci? On July 21, 2017 he was named White House Director of Communications. A mere 10 days later, on July 31, 2017 he was fired.

- Details
We’re all pressed for time as we seek PR opportunities. That’s why we found financial writer Susan Weiner’s fast and easy 5-step writing process intriguing. We asked Susan to discuss how to apply her process to PR pitches.

- Details
Take a proactive approach—rather than a reactive one—and pitch your story to the media.
If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.

- Details
Last week we held an interactive webinar, Talking with the Media + More.