Hosting a press event in New York City or other major media market can be a powerful and efficient way to showcase your brand, expertise, timely views on topics of interest and your product offering.

Sounds simple enough, but what are the components of a sound PR plan?

It's time to roll up your sleeves and get started! 

Making the decision to commit to a PR plan is the first step. Next, you'll need to hire a professional.

As we kick off a new year we can look back at lessons learned in 2017 and apply them moving forward. What changes might we see in PR trends in 2018?

Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?

Ready to grow your fund in 2018? Isn't it time you shared your fund's story with the media?

As we wrap up 2017 we took a look through our blog posts from the year.  We've compiled the Top 5 most popular posts. We hope you find them useful.

The month of December is filled with holidays, traditions, friends, family....gardening? Astronomy?

Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.

At SunStar Strategic, our people  are as successful in their personal lives as they are at work. Meet one of our new team members, Jake Oxley.