Making the decision to commit to a PR plan is the first step. Next, you'll need to hire a professional.

As we kick off a new year we can look back at lessons learned in 2017 and apply them moving forward. What changes might we see in PR trends in 2018?

Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?

Ready to grow your fund in 2018? Isn't it time you shared your fund's story with the media?

As we wrap up 2017 we took a look through our blog posts from the year.  We've compiled the Top 5 most popular posts. We hope you find them useful.

The month of December is filled with holidays, traditions, friends, family....gardening? Astronomy?

Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.

At SunStar Strategic, our people  are as successful in their personal lives as they are at work. Meet one of our new team members, Jake Oxley.

Don't just say it - show it! Spice up those statistics!

SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.

The Chicago Cubs weren't able to repeat a World Series win, but lot can be learned from the die-hard Cubs fan.