On Monday, August 21, 2017, the U.S. will experience its first total solar eclipse since February 1979. This will be the first time since June 8, 1918 that the eclipse will be visible across a strip of the complete country.

If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?

A cautionary tale from the political landscape.

Perhaps you’ve heard of Anthony Scaramucci? On July 21, 2017 he was named White House Director of Communications. A mere 10 days later, on July 31, 2017 he was fired.

We’re all pressed for time as we seek PR opportunities. That’s why we found financial writer Susan Weiner’s fast and easy 5-step writing process intriguing. We asked Susan to discuss how to apply her process to PR pitches.

Take a proactive approach—rather than a reactive one—and pitch your story to the media.

If your company’s media relations strategy consists of sending out press releases and hoping for reporters to call you, you may not have gotten the media attention or coverage you were hoping for.

Last week we held an interactive webinar, Talking with the Media + More.

Stan Hinden, retired Washington Post financial writer and columnist wrote, during my 50 years as a newspaper reporter, editor and columnist, I have known hundreds of public relations people. Some were a joy to work with; others a nightmare. Indeed, as I look back, I can see clear differences between those who were good at their jobs and those who were not.

Do you feel like you leave every meeting and media opportunity wondering why you never got to say what you had planned?

You had a great piece of press - whether it was television or print - don't let it end there! Leverage that piece of press and put it to work for you!

PR Newswire may be your trusty go-to tool for uploading your press releases. However, you may not know they offer many other services that can bolster your distribution efforts.

Today’s media landscape is constantly changing and evolving.  What was once only print, television or radio has now expanded to include a myriad of social media outlets.

SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee meeting in May in Washington D.C.