Bob Tebeleff joined SunStar in 2001 as an account executive. Today he is a partner and Vice President. We took a few minutes to talk with Bob about the industry and changes he's seen during the last 20 years.

Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview. 

Melissa Murphy joined SunStar in 2001 as an account executive. For many years, she has been a partner in the firm and was promoted to Executive Vice President in 2018, leading the SunStar Client Excellence program at the heart of the firm’s service offerings. We took a few minutes to reminisce with Melissa on her experiences of her two decades in public relations.

Does it really matter what you wear to a media interview? Yes, absolutely - even if you're working from home.

Money is tight and times are strange. Some folks question if now is a good time to spend precious dollars on public relations. The answer is yes! Just make sure you're spending it wisely!

"A robust PR push is more important than ever," SunStar's Melissa Murphy told attendees at the virtual conference, Strategies to Engage Advisors & Attract Assets.  

Even though many are still working from home, portfolio managers are busier than ever. Has your firm suggested you participate in media training? Are you thinking it's a waste of time?

Sparrow Capital Management adds $5 million in new fund assets after only 4 months with SunStar Strategic. 

Whether you are waiting for a media interview to begin or even a client meeting via zoom – always assume the mic is hot.

I participated in media training - why do I need it again? 

Have you considered launching a PR program but you’re wondering “is this the right time?” or “is this right for my firm?”

If you're sitting down for a media interview-weather you're back in your office or you're working from home-make sure to dress the part.