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These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.
Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights.
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Preparing to manage the unexpected can keep an interview from going "off the rails."
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Are you waiting for things to “return to normal” before kicking off your PR plan?
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Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious Disease, has become the lead spokesperson of the Coronavirus task force.
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Now that nearly all Americans are working from home, focus on how we communicate with others is more important than ever.
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97% of the U.S. is in lockdown mode. Americans are finding themselves in a new bizarre world where things once done at the office or in a television studio are now being done in the home.
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In these unprecedented times, more and more people are flocking to various media sources.
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How SunStar Strategic, a leading financial public relations firm turns to digital conferencing in a time of national crisis.
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It's the first Friday the 13th of 2020! When it comes to Friday the 13th superstitions and folklore abound and for some, it is too creepy to handle.
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Hibre Teklemariam, VP and Partner, shares insights and PR tips to help asset managers prepare for media interviews in the current market environment.
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Media interviews can be nerve-wracking. Don't stress! Go back to the basics - the ABCs.
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Popular wisdom says that the best way to spread the word about good mutual funds and a good asset management company is through the national news media. This is particularly true of investment houses with excellent local reputations but that are relatively unknown across the country.
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Whether you're sad to see 2019 end or anxious to see 2020 begin, we wish you the happiest of New Years!