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Kathryn Morrison, president and CEO of SunStar Strategic, authored an article featured on MF Wire.
Communicating In Brutal Markets
Given the brutal market with its breathtaking plunges, many investors are afraid. Fund managers have a responsibility to communicate with all their shareholders and help advisors explain to clients what's happening and what would be the next right step for them.
Reassurance is a Must
Advisors want help. There's an opportunity for asset managers to remind advisors about the quality of their portfolios, so they in turn can remind their clients why they are invested with those managers, and why those investments remain sound.

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Alexandria, Virginia – March 24, 2022: SunStar Strategic is pleased to announce it has promoted Hibre Teklemariam, a partner in the firm, to executive vice president.

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Kathryn Morrison, president and CEO of SunStar Strategic, authored an article featured on MF Wire. Kerri Fronczak, AVP Creative & Digital, co-authored.

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SunStar's Virtual Conference, Catch the Wave - and Build Your Business, kicked off yesterday with its ETF panel. MFWire's Neil Anderson covered the ETF panel in a recent article.

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On July 20, and 21, SunStar Strategic, a public relations firm focused on asset management firms, will offer its annual fund conference on how mutual funds and ETFs can attract assets.

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Alexandria, Virginia – March 4, 2021: SunStar Strategic celebrates the 20th anniversaries of two of the firm’s partners, Melissa Murphy, EVP and Bob Tebeleff, VP.

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SunStar Strategic has won the 2020 Award for Best Mutual Fund Website for its development of the Mairs & Power site. The award reflects leading the industry in this category. The award is presented by the Web Marketing Association annually.

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With deep sadness, we say goodbye to our dear friend and colleague Sue Bryant, Operations Manager and Partner at SunStar Strategic. Sue passed away today after a month-long struggle to recover from a spontaneous brain aneurysm.

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Alexandria, Virginia – November 1, 2019: SunStar Strategic, a leading financial public relations and marketing firm, announced the launch of a new website and accompanying collateral for Mairs & Power, Inc., an SEC-registered investment advisory firm in St. Paul, MN. www.mairsandpower.com. The site is the culmination of a nearly year-long branding initiative that began earlier this year.

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Strategic Insight and Flowspring headline SunStar’s Conference, “Thriving in an Ever-Changing Industry” offering actionable ideas to grow assets.

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Marilyn Dale, Creative and Digital Services Director for SunStar, recently spoke with Jill Gregorie of IGNITES. Dale shared insights on building out firm websites.

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Too much data can at once bombard and repel your audience!

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The information that financial advisors want from fund managers has been revealed in new research.

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Amid the flood of information financial advisors receive, it can be hard to cut through the extraneous stuff to find valuable input. The good news for mutual fund companies is that financial advisors want the information they can provide — however, they do have some definite preferences about the type of information they need and how it’s delivered.