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31
Aug

Case Study: Sparrow Growth Fund

Sparrow Capital Management adds $5 million in new fund assets after only…
21
Aug

Pro Tip: The Mic Is Always Hot

Whether you are waiting for a media interview to begin or even…
17
Aug

Media Training - Never Hurts to Have a Refresher

I participated in media training - why do I need it again? …
07
Jul

Pros & Cons Of PR

Have you considered launching a PR program but you’re wondering “is this…
30
Jun

Presentation Matters

If you're sitting down for a media interview-weather you're back in your…
19
Jun

How To Secure An Interview With The National Press

These days, everyone’s looking to catch the media’s attention. Knowing the right…
05
Jun

Top Tips To Get Through A Difficult Interview

Preparing to manage the unexpected can keep an interview from going "off…
28
May

Who Are You?

It’s a simple question right? Are you prepared to answer it?
29
Apr

PR: There's No Time Like The Present

Are you waiting for things to “return to normal” before kicking off…
21
Apr

Top Communication Tips From Dr. Fauci

Dr. Anthony Fauci, director of the National Institute of Allergy & Infectious…
17
Apr

15 Ways To Be More Mindful When Communicating

Now that nearly all Americans are working from home, focus on how…
07
Apr

A Whole New World – Meetings & Media Interviews From Home

97% of the U.S. is in lockdown mode. Americans are finding themselves in…
23
Mar

The Impact Of COVID-19 On News Media Consumption

In these unprecedented times, more and more people are flocking to various…
20
Mar

Social Distancing? No Problem

How SunStar Strategic, a leading financial public relations firm turns to digital…
13
Mar

Freaky Friday: 13 Fun Facts About Friday The 13th

It's the first Friday the 13th of 2020! When it comes to…
11
Mar

Talking with the Media in Tough Times

Hibre Teklemariam, VP and Partner, shares insights and PR tips to help…
24
Feb

Media Interview Preparation: Go Back To The ABCs

Media interviews can be nerve-wracking. Don't stress! Go back to the basics…
07
Feb

11 Tips To Turn Customer Referrals Into Customer Advocates

Referrals are the lifeline of growing any successful business. But how can…
29
Jan

Demystifying PR From The Inside Out

Popular wisdom says that the best way to spread the word about…
31
Dec

Happy New Year!

Whether you're sad to see 2019 end or anxious to see 2020…
24
Dec

What's YOUR Favorite Holiday Tradition?

The holiday season is here! For many, that means lots of gatherings,…
09
Dec

2019 Annual Hennessy Press Luncheon

On November 20, 2019, Hennessy Funds hosted its 12th annual market outlook…
05
Dec

Did Schwab’s 2019 Conference Have IMPACT?

SunStar's Melissa Murphy attended the 2019 Schwab IMPACT conference held in San…
07
Nov

Is Compliance Black And White?

Or can you color inside the lines?
30
Oct

Media Interview Got You Spooked?

Don’t fret – a little preparation (and the right tools) goes a…
21
Oct

Don't Be The Best Kept Secret

Are you the best firm no one has ever heard of?
18
Oct

Putting Your PR Dollars To Work

Are You Spending Valuable PR Dollars on Tactics That Aren't Worth the…
16
Oct

Nationals Take The Pennant!

For the first time since the Senators in 1933, a Washington team…
08
Oct

Use A Message Map To Stay On Point

Maps can be used for more than just driving directions!
02
Oct

Media Interviews Shouldn't Feel Like An Interrogation

Everybody has an agenda - even that reporter lined up to conduct…
06
Sep

Keep Calm And Make A Communication Strategy

Do you have a communication strategy? Have you ever left a meeting…
18
Jul

Practice Makes Perfect – Even When It Comes To Interviewing!

If you’ve never played the piano would you expect to sit down…
26
Jun

Pro Tips To Launching Your Next PR Campaign

Are you ready to launch your latest PR campaign? Take a step…
04
Jun

Looking For A New Career In Financial PR?

Are you the piece our firm is missing? SunStar Strategic is hiring…
15
May

Dress For Success – Prepping For Your Next Media Interview

Does it really matter what you wear to a media interview? The…
06
May

Ready To Be In The National Press?

Don’t let lack of experience or a smaller AUM stop your pitch…
30
Apr

3 Quick Tips To Ace Your Next Media Interview

When you're preparing for your next interview - focus on these 3…
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