Does it really matter what you wear to a media interview? Yes, absolutely - even if you're working from home.

Money is tight and times are strange. Some folks question if now is a good time to spend precious dollars on public relations. The answer is yes! Just make sure you're spending it wisely!

"A robust PR push is more important than ever," SunStar's Melissa Murphy told attendees at the virtual conference, Strategies to Engage Advisors & Attract Assets.  

Even though many are still working from home, portfolio managers are busier than ever. Has your firm suggested you participate in media training? Are you thinking it's a waste of time?

Sparrow Capital Management adds $5 million in new fund assets after only 4 months with SunStar Strategic. 

Whether you are waiting for a media interview to begin or even a client meeting via zoom – always assume the mic is hot.

I participated in media training - why do I need it again? 

Have you considered launching a PR program but you’re wondering “is this the right time?” or “is this right for my firm?”

If you're sitting down for a media interview-weather you're back in your office or you're working from home-make sure to dress the part.

These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.

Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights. 

Preparing to manage the unexpected can keep an interview from going "off the rails."

It’s a simple question right? Are you prepared to answer it?