Planning, reviewing, and executing are all important steps in the public relations process.

“Time and money are tight and the budget is stretched thin.”

Adding Public Relations right now might not seem like the best idea. Yes, it is an added cost and it will require additional time, but the investment is worth it. In the long run PR can become an invaluable tool in building your brand because it allows you to:

Have you ever wondered how CNBC or Fox Business selects the fund managers they interview? Or how Barron's features a little-known fund, but you've been around twice as long?  

Referrals are the lifeline of growing any successful business. But how can you take those referrals to the next level?

Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?

If the answer is "I don't have one," or "Meh, it's okay," or "Huh?" It's time to put your communication strategy together.  

If you’ve never played the piano would you expect to sit down and play like Mozart? Probably not, so why would you expect to give a spectacular media interview without a little practice?

The notion that wire service interviews are a waste of time is a common misperception. 

Bob Tebeleff joined SunStar in 2001 as an account executive. Today he is a partner and Vice President. We took a few minutes to talk with Bob about the industry and changes he's seen during the last 20 years.

Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview. 

Melissa Murphy joined SunStar in 2001 as an account executive. For many years, she has been a partner in the firm and was promoted to Executive Vice President in 2018, leading the SunStar Client Excellence program at the heart of the firm’s service offerings. We took a few minutes to reminisce with Melissa on her experiences of her two decades in public relations.

Does it really matter what you wear to a media interview? Yes, absolutely - even if you're working from home.