PR Builds Credibility
A PUBLIC RELATIONS STRATEGY MATCHED TO YOUR GOALS
During the pandemic of 2020, we have transitioned to a very successful virtual PR approach.
WHAT TO EXPECT FROM PR
Reach your target customers and investors
Target the right publications with the right messages
Deliver valuable earned media with implied third-party endorsement
Be part of a larger content marketing program
Provide opportunities to showcase your thought leadership
YOUR PR PROGRAM DELIVERS
During your on-boarding Messaging Workshop, we’ll get to know your spokespeople and help you refine your story.
During regular strategy sessions, we’ll share topics the press is writing about now and hear from you about themes in your portfolio - all geared to getting you placements that help investors know what you’re thoughts and plans for addressing current market conditions.
Our clients average 100 interviews annually.
Virtual Interviews During the Pandemic
During the 2020 pandemic, we have been able to transition all our clients to virtual interviews - even new ones! While this approach will never replace the in-person relationships our Media Tours create, it has proven very effective. During the first five months of this challenging time, our clients averaged 21 media placements each, with nearly half of those broadcast appearances. We work with you to set up Skype, Zoom or other preferred video software. The lessons learned will be incorporate into our remote interviews going forward.
Accompanied by your Public Relations Team, you’ll meet with 4-6 media outlets based in New York City. These typically include TV or radio interviews for prearranged conversations on topics you’ve prepared. In addition, you may meet with online and traditional print journalists from top-tier financial and industry-related publications and the national press. Many result in published pieces.
These in-person visits help solidfy relationships for future coverage.
Remote TV or Phone
Prearranged or last minute interview opportunities give you even more visibility. We’ll provide insight on the journalist and present you with the best options to enhance your public relations efforts.
We’ll introduce you and help build the kinds of relationships with journalists that can position your firm for coveted feature stories in a well-known publications.
Every opportunity is a learning experience.
Before each interview, your Account Executive will brief you on the intended topic and often the personality of the journalist. You’ll be reminded of the key skills you learned in Media Training so they are fresh in your mind.
Kudos for a great job and reminders for next time if needed help you stay on message and make every interview a win.
Get more than 15 minutes of fame by repurposing your press coverage. Public relations has grown from simply talking to the press and hoping to get quoted to proactively seeking out opportunities to leverage that coverage.
We'll faciltate everything you need to post your published interviews to your website, use them in outreach such as emails to financial advisors, clients and potential investors, or order printed pieces for use by your wholesalers or at industry conferences and trade shows.
We can help you get any required permissions to get started. Next, we are adept at determining disclosures and working with a host of distributors and compliance professionals to gain approval for broader distribution.
You'll earn a reputation as a thought leader in the financial services industry.
Content advisors want
you’ll want to publish your quarterly commentary and positions on economic issues or market factors that affect investors. SunStar's experienced financial writers work closely with your portfolio managers and research experts to turn your hypotheses into well-written, professionally designed pieces.
We have relationships with online aggregators and influencers who may publish your work for greater distribution. We can also completely manage your social media presence and arrange for sponsored posts to boost visibility. You’ll be confident in your ability to present yourself intelligently, appear trustworthy, and be persuasive.
Despite social media's ever-increasing presence, press releases are still a valuable way to create credible communications.
Using a wire service to distribute your press release makes the most of the opportunity. For example, PR Newswire and Business Wire releases go in their entirety to approximately 315,000 Bloomberg terminals and 500,000 Thomson Reuters platforms. They are also posted on hundreds of major portals worldwide, like CNBC.com, MarketWatch and Yahoo!Finance among others.
As PR specialists, we understand how to use today’s techniques to maximize readership and shareabilty, such as short, tweetable headlines, multi-media and more.
WE ARE EXPERTS IN THE FINANCIAL SERVICES INDUSTRY
Our senior account executives have extensive experience in the financial industry -- most have advanced degrees and previously held securities licenses.
With SunStar Strategic's 25+ years as a niche public relations firm primarily serving financial services companies - asset managers, wealth managers, RIAs, banks, and mutual funds/ETFs, we have developed deep, long-standing relationships with top-tier business and financial press, encompassing print, online media and broadcast outlets across the US.