SunStar VP, Melissa Murphy, was invited to be a featured speaker in the BMO podcast series, Better Conversations. Better Outcomes. She shared her insights on how a PR program could be a vital part of a practice management enhancement plan.
Public relations can be an important part of your marketing and branding strategy for your financial practice. It can help you raise your image as a thought leader, build credibility and gain new clientele.
In the media you can share your expertise on personal finance and wealth management. It's important your topics are very timely. Tying your remarks to specific market conditions will increase the likelihood that your comments will be covered.
You can find the podcast in its entirety here.