In the rapidly evolving digital landscape of 2025, asset managers must adapt their social media strategies to effectively engage with clients and prospects. 

A well-executed public relations (PR) strategy is essential for asset managers and financial advisors aiming to enhance their firm's visibility and credibility. Understanding the advantages and limitations of PR can help in crafting a strategy that aligns with your business objectives.

The number of mutual funds globally increased from approximately 66,400 in 2009 to approximately 140,000 in 2023.

In the world of financial services, the old adage "You can’t unring a bell" rings especially true when it comes to media interviews. Your words carry weight—potentially impacting your firm’s credibility, regulatory standing, and marketing opportunities.

In a media interview, discussing politics can be a slippery slope for asset managers. Learn to navigate such conversations effectively.

The folks over at FUSE Research have been digging into the latest ETF trends. Most recently they explored scalability in the industry.

Do you consider yourself to be a good communicator? Perhaps you think you're able to get your point across by enunciating and speaking clearly to your audience. But, what about listening?

The aging of the baby boomer generation, with a record number of Americans turning 65, signals a transformative era for financial advisors, highlighting an unprecedented opportunity in retirement and estate planning.

In January 2024, the mutual fund industry witnessed notable shifts, with total assets climbing to $25.66 trillion, marking a 0.6% increase. This upward trajectory is a reflection of the broader market dynamics and investor sentiment.

The short answer – YES. In the evolving landscape of financial services, mutual fund firms face a unique set of challenges and opportunities.

SunStar Wins Again for Excellence in Web Design in Financial Services 

Bountiful, Utah – January 16, 2024: A website designed and developed by SunStar Strategic, a PR and marketing firm specializing in the financial industry, has been honored with a prestigious 2024 Web Excellence Award in the financial services category. The award celebrates the site’s standout creativity, functionality, and user experience, showcasing SunStar Strategics’ ability to deliver digital solutions that help clients elevate their brand and engage their audiences.

Brainstorming is often a crucial part of any PR and marketing plan, but it can hit roadblocks.