“Time and money are tight and the budget is stretched thin.”

Adding Public Relations right now might not seem like the best idea. Yes, it is an added cost and it will require additional time, but the investment is worth it. In the long run PR can become an invaluable tool in building your brand because it allows you to:

Don't just send an email to send an email. Doing your research before you email can save you time and money AND help you keep them interested!

Have you ever wondered how CNBC or Fox Business selects the fund managers they interview? Or how Barron's features a little-known fund, but you've been around twice as long?  

SAVE THE DATE: Join your fund industry peers for our virtual conference. 

Zoom is both a blessing and a curse. When the pandemic hit, Zoom and other video conferencing providers, saved the day.

For asset managers social media may seem to be more trouble than it’s worth.

We live in a digital society that is now even more so thanks to the pandemic.

Referrals are the lifeline of growing any successful business. But how can you take those referrals to the next level?

Over the past year we’ve seen major shifts in how things are done – including marketing!

The pandemic turned the world topsy-turvey and we scrambled to find new or adapted ways of doing just about everything.

Is your body language contradicting what you're saying? Are your actions or behaviors undermining your words?

If the answer is "I don't have one," or "Meh, it's okay," or "Huh?" It's time to put your communication strategy together.  

It can feel impossible to keep up with the financial news – from television to print to online to podcasts – news sources are churning out information at rapid rates on the constantly changing market.

If you’ve never played the piano would you expect to sit down and play like Mozart? Probably not, so why would you expect to give a spectacular media interview without a little practice?