Not according to HubSpot! In their recent report of all things email, they note that emails generate $42 for every $1 spent.
With an ROI of 4,200% ROI, it seems that it is in fact still a worthwhile marketing strategy. If you’ve begun to shift away from emails it might be worth a second thought.
HubSpot compiled a comprehensive list of email marketing stats for 2021. In addition to information on opens and ROI they’ve also shared tips and best practices.
Looking for additional information or resources on email marketing? You might find these articles to be of interest:
Email marketing for financial services
Why your emails aren’t working