Storytelling is a crucial component of both marketing and public relations. They go hand in hand and industry professionals must be able to craft and tell stories about their brands and their products.

It takes 50 milliseconds – that’s right, 0.05 seconds – for visitors to form an opinion about your website.

It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?

Have you ever abandoned an article you were reading online because it was cluttered, text-heavy or visually unappealing? Do you worry that maybe YOUR content is causing the same reaction in others?