
Most marketers are familiar with the idea of incorporating video into their content strategy, but how can you make the most of those videos?

After a rollercoaster year like 2023 investors are looking to the experts for answers and direction.
The folks at Business Insider asked industry professionals what investment books they’re reading now – or plan to read this year. While the titles they recommend may not give away their strategies and “secret sauce,” they might give investors insights on navigating potential economic uncertainty in the days ahead.
Subscribers can read the full list.

Out with the old, in with the new!

Yes, Virginia, there is a Santa Claus - rally!

Last week the U.S. Labor Department finalized a new rule, “Prudence and Loyalty In Selecting Plan Investments and Exercising Shareholder Rights.”

On November 30, 2022, Hennessy Funds hosted its 15th annual market outlook press briefing for the media.

To connect with clients and prospects, it’s common for financial advisory firms to invest in strong marketing programs. As year end approaches, many firms are reviewing their marketing efforts and planning the course for the year ahead.

You've scored an fantastic opportunity for a media interview. Now what? Don't get spooked - get ready! Preparation is key - see how a public relations professional can help.

Your firm is a dime a dozen. You’re just like everybody else and they all do what you do. No? Think you’re different?

When you meet with clients and prospects are you REALLY listening?

Your company website is your first impression – make sure it’s a good one!
A well thought out and executed website can get your foot in the door with a potential client, and if you’re not careful it can also cause that door to slam shut!

Marketing methods and strategies are constantly changing. Your marketing strategy should be adapting to the changes and trends, while adhering to marketing tenets that remain unchanged.

It seems you can’t turn on a radio or TV these days without hearing about Cryptocurrency.
Although it’s steadily gaining in popularity and becoming more mainstream, many remain leery. Morningstar recently posted an interview with Madeline Hume, Senior Researcher, author of Morningstar’s first Cryptocurrency Landscape Report.
During the interview Madeline debunked some of the myths surrounding cryptocurrency.

Smile! You're on Candid Camera!
Rememember Allen Funt's Candid Camera? Or maybe America's Funniest Home Videos or AVF? The shows capitalize on funny moments of people being caught on camera -