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Nov
What You Should Consider When Building Out Your Website
SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites.
Nov
IGNITES: Fund Shops Plow Money Into Web Presence
Marilyn Dale, Creative and Digital Services Director for SunStar, recently spoke with Jill Gregorie of IGNITES. Dale shared insights on building out firm websites.
Nov
Financial Journalists Serve As Information Intermediaries
It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.
Nov
Want To Be Heard? Stop Talking And Start Communicating
What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.
Nov
Sustainable Investing Continues To Climb
More than one-quarter of the U.S. investable assets managed by professionals used sustainable investing strategies.
Nov
Is Your Brand Still Relevant?
Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.
Nov
How Demographics Drive Change – Women and Millennials
Kathryn Morrison, CEO, founder of SunStar Strategic participated as a panelist addressing “How Demographics Drive Change – Women and Millennials” at the Tiburon CEO Summit XXXV.
Nov
Take Note – A Powerful PR Lesson From Political Campaigns
What do public relations and political campaigns have in common?
Nov
Political Campaign Managers Use Word Of Mouth – You Should Too!
Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.
Oct
Iris.xyz: Why You Need To Make Your Data Pop
Too much data can at once bombard and repel your audience!
