In January 2024, the mutual fund industry witnessed notable shifts, with total assets climbing to $25.66 trillion, marking a 0.6% increase. This upward trajectory is a reflection of the broader market dynamics and investor sentiment.
The short answer – YES. In the evolving landscape of financial services, mutual fund firms face a unique set of challenges and opportunities.
Brainstorming is often a crucial part of any PR and marketing plan, but it can hit roadblocks.
In today's fast-paced financial landscape, establishing a robust public relations (PR) and marketing strategy is essential for financial services companies to thrive and grow.
Body language is a powerful tool that can help you communicate effectively and convey your message without saying a word.
Since 2021, the Securities and Exchange Commission (SEC) has been cracking down on “greenwashing,” a practice some companies use to make their company or products appear more environmentally sound than they are, or that are more driven by sustainability measures than they really are.
A marketing program is more than an email or a brochure. It’s a multi-faceted program with many parts.
At SunStar Strategic, we pride ourselves on being seasoned experts in financial PR, specializing in elevating the presence of mutual funds, ETFs, and wealth managers through our strategic public relations campaigns and innovative marketing initiatives.
We’ve gathered 15 top tips to help you prepare!
The majority of individuals and companies have turned to social media to communicate with their target audience. In fact, if you’re not using social media, you might get left in the dust!
Across the globe tremendous changes are taking place. From sustainability measures to the energy transition to the burgeoning role of AI.
To best reach clients and prospects, financial advisors need to know where investors prefer to get their information and how they prefer to digest it.
Are you saying what you think you're saying? Beware your non-verbal communication.
May you live as long as you want, and never want as long as you live.