Instead of New Year's resolutions that fall by the wayside by February, when it comes to your firm, how about making some resolutions you can commit to and see results from?
Marketers are seeing a decline in ROI from paid media. Many are adjusting their budgets to focus on earned media.
Ideally, every interview results in a quote or some form of spokesperson/firm/product mention. Unfortunately, we know the world is imperfect and oftentimes forces beyond our control guide outcomes.