The investment universe is filled with lingo, acronyms, and concepts that aren’t always easy to understand for those outside the industry.
It’s hard to reach people these days because everyone is busy and overscheduled. People don’t want to talk on the phone or take in-person sales or solicitation meetings and all the experts are saying emails are the best way to communicate with your audience so why do your emails have such low open rates?
Have you ever abandoned an article you were reading online because it was cluttered, text-heavy or visually unappealing? Do you worry that maybe YOUR content is causing the same reaction in others?
2017 was a banner year for asset management but in 2018 assets dropped by $3 trillion. Does that mean trouble is ahead?