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Press Release: SunStar Strategic Launches New Website

Alexandria, Virginia – March 21, 2018:  SunStar Strategic, a leading financial public relations, and marketing firm, has designed and launched a new website, www.sunstarstrategic.com. 


Press Release: SunStar Adds Plumb Funds To Its Client Roster

Alexandria, Virginia – March 20, 2018: SunStar Strategic, a leading financial public relations and marketing firm, announced a new client, Wisconsin Capital Management, advisor to the Plumb Funds.


Press Release: SunStar Strategic Expands Digital Staff

Ben Gerow joins SunStar Strategic. January 10, 2018, Alexandria, VA – SunStar Strategic announced today that Ben Gerow joined the firm as an associate account executive.


Financial Planning: Embracing Digital Marketing Techniques

Every firm is aware of the importance to add or transform their marketing platform, but when it comes to developing video packages and expanding social media outreach, asset managers are finding challenges in their execution.


Press Release: SunStar Strategic Joins USSIF To Fortify Commitment To Socially Responsible Investing Practices

ALEXANDRIA, Va., Feb. 24, 2015 /PRNewswire/ -- Public relations and communications firm SunStar Strategic recently became a member of The Forum for Sustainable and Responsible Investment (USSIF). The move marks the firm's commitment to supporting asset managers who follow socially responsible investing practices.


We Asked-Advisors Answered

Is your marketing plan not delivering the results you’d hoped for? Are you tired of sending emails and materials into what seems to be a black hole? 


The Case For PR – A Back To Basics Examination

We know most of our readers are already "power of PR advocates" but for those who aren’t as convinced, we offer a series of stories to systematically examine the rationale for engaging a public relations strategy.


Introducing SRI To Prospective Advisory Clients

On Friday, June 1, 2018, Kathryn Morrison, Melissa Murphy and Jake Oxley, of SunStar Strategic hosted a lively roundtable discussion, alongside Bob Goellner at this year’s annual US SIF Conference. The topic, Introducing SRI to Prospective Advisory Clients, garnered an enthusiastic response.  


Q&A Introducing SRI To Prospective Advisory Clients

In 2017, Bob Goellner and his partner Max Mintz of Common Interests Financial converted their practice to 100% Socially Responsible Investments (SRI). 


Financial Advisors And Social Media

There is no denying it – social media is here to stay. Many advisors thought it might be a passing fad but the giant platforms like Facebook, LinkedIn, and Twitter don’t seem to be going anywhere.

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