The annual Schwab IMPACT Conference was held last week in San Diego. It’s a four-day gathering of RIAs and the firms providing investment products and services to this important investor category.
These days, everyone’s looking to catch the media’s attention. Knowing the right ways to get in touch can make all the difference.
Want to put your company or your fund in the media spotlight? Here are our tips on how to best stay connected if you want to see your name in lights.
When you hear the term capitalist what do you think of? Some envision the stereotypical evil villain sitting around counting piles of money.
Earning consistent recognition through media coverage is more than a feather in your cap; it can be the silver bullet in your marketing efforts. Working with the media, unlike other sales activities, attracts investors directly and provides a third-party endorsement that can be reused over time to add credibility.
How often have you scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website, disclosures notwithstanding? This experience can be frustrating and disheartening.