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30
Aug

Is Market Volatility Here to Stay?

Market Volatility Is Here To Stay. How Are Some Investors Dealing With It?

The first half of the year saw the market heading toward stability and growth for the first time in years. 

26
Aug

Using a Socially Responsible Investment Strategy? Make Sure It's Reflected in Your Story

We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.

Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders. 

26
Aug

Discussing Politics During Your Media Interview

Beware, sharks are circling.

There’s an old saying you’ve probably heard, “There are two things you should never talk about-religion and politics.” The saying has hung around so long because it’s true. As a portfolio manager you might consider yourself to be a fine political guru-don’t.  

25
Aug

Who Are You? Communicating a Compelling Value Proposition

Breaking through the Clutter


Whether you're talking to investors, financial professionals or reporters, your key message needs to break through the clutter and differentiate you. With over 12,000 mutual funds and thousands of managers, your target investors and intermediaries want to know quickly and succinctly how your firm will provide them tangible results.

25
Aug

Grab the Reins in Your Next Media Interview

Make the most of your PR program and take control  

Interviews don't always go as planned. The questions asked don't always lead neatly to the topics you want to cover. But, that doesn't mean the interview is a fail. 

23
Aug

5 Marketing Strategies for Renewable Energy Companies

Take pride in your company’s environmental consciousness and make it a part of your story.

If you own an eco-friendly company, you know marketing it is of the utmost importance. Check out the following strategies to learn how to tailor your marketing to your company’s values.

19
Aug

Don't Miss the Boat - How PR Can Help You Take Advantage of the Recent Market Rally

US Investors May Fear They've Missed the Boat on this Recent Market Rally

-US equity funds shed $8.2 billion in the week ending July 20

-US bond funds captured almost double that amount

19
Aug

Using PR to Calm Investor Fears

US Equity Funds Hit Record Outflow

In June, active US equity funds went through the largest one month outflow since October of 2008. Morningstar released a summary of June 2016 asset flows, and it had some nervously wringing their hands.  

17
Aug

Olympic-Sized Lessons in PR: The Importance of Story

One of our favorite aspects of the 2016 Rio Olympics is learning the athletes’ back stories. Hearing about their training processes, personal obstacles, and what differentiates them from their competitors has us rooting for them before they even hit the blocks.

17
Aug

Marketing Strategy 101: Start With Your Story

Telling people your story seems simple enough-but is it? Do you know your story? Do the other members of your firm? Do you all tell the same story? Or, perhaps you know your story, but your ability to tell it has gotten rusty.

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