There is never a bad time to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. No matter how good your investment management, unless you're top of mind for investment professionals, reporters and ultimately the public, you're leaving money on the table.
Andrew Friedman Shares Marketing Best Practices for Impact Investing Services
The demand for sustainable and responsible investments is growing, and many financial advisors are looking to meet this need by getting involved in the SRI space.
Another helping hand never hurts.
Growing a mutual fund in this day and age can be a daunting task. With hundreds of thousands of funds out there, it can be nearly impossible to stand out and draw investors to your fund.
Lessons in public speaking and interviewing abound, but do bear repeating.
Positive media coverage on a regular basis can often be the silver bullet in your marketing effort. Earning such recognition on a regular basis attracts advisors and investors, strengthens distribution and builds your brand at a fraction of the cost of most other marketing efforts.
There might be more than you think.
If you think of water as a free-flowing, abundant commodity, you may want to reconsider. We all know food production is closely tied to water supply, but did you realize that the semiconductor and electronics industries are also affected by it?
Outlining the difficulties ahead as the trends seem to be strongly in place
The trend toward passive investment strategies, and away from active asset management, will accelerate, according to Moody’s.