As we wrap up one year it’s important to also plan for the year ahead.

There are a lot of marketing tips and advice floating around - some are more useful than others! Guest blogger, Adam Kornegay, shares his thoughts on client "touches."

Income investors have seen their share of tough times, but they are seeing improvements in that bond yields have climbed this year.

What is the best way to get others to hear what you have to say? Be a communicator rather than a talker.

Marketing has moved from a creative effort to a more scientific effort that can be analyzed and adapted based on analytics.

More than one-quarter of the U.S. investable assets managed by professionals used sustainable investing strategies.

SunStar’s Marilyn Dale, Creative and Digital Services Director, spoke with Jill Gregorie of IGNITES. Dale offered recommendations on what fund companies should consider when building out their websites. 

It’s widely known that financial journalists are tasked with discovering and delivering timely information in capital markets.

Kathryn Morrison, CEO, founder of SunStar Strategic participated as a panelist addressing “How Demographics Drive Change – Women and Millennials” at the Tiburon CEO Summit XXXV.

What do public relations and political campaigns have in common?

Public relations executives and campaign managers rely on word of mouth advertising as a critical component of their political PR plans when marketing to voters.

Don't just write emails to write them - make them work for you!