During a marketing bootcamp a few years ago, SunStar had the opportunity to work with a group of veteran Schwab advisors as part of a marketing bootcamp. These men and women were the best of the best.
I think of PR and marketing the same way as I do a jigsaw puzzle: no one piece will make it whole.
Many fund managers are turning to videos to give their newsletters a little something extra, but video isn’t easy. In fact, it brings with it almost as many questions as it does solutions: How can your firm produce engaging videos?
Once you've committed your time and dollars to a PR program, you will naturally want to be sure you're getting your money's worth. But too often, clients only consider public relations efforts successful when it translates into sales or an uptick in phone calls.
It’s well known that income inequality remains between genders. Much progress has been made and the gap is considerably smaller – but it still exists.
We’ve learned a lot from this election season about public relations, branding, communication, what to do and not to do…. Perhaps the most valuable lesson of all comes to us a cautionary tale.
This election season has had more than its fair share of ups and downs. Despite all the turmoil the lessons have been plentiful.