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26
Oct

Say This, Not That - How to Make Sure You Can Maximize Your Good Press

How often have you scored a terrific story about your fund in the media only to find out that your compliance team won’t allow you to reprint it or post it to your website, disclosures notwithstanding? This experience can be frustrating and disheartening.

25
Oct

25x’25: A Powerful Formula for Our Energy Future

Ever thought it would be possible to have 25% of the nation’s energy come from renewable sources by 2025?

This is exactly what the aptly named 25x’25 sees for America’s future. 

24
Oct

Peer Into Our Crystal Ball - See What Financial Advisors Really Want

And, what they don't want!

So, you are a fund company and you are trying to figure out what financial advisors truly want and don’t want.  You want these advisors to tell their clients to buy your fund.  

17
Oct

Measure Twice, Cut Once - More Branding Lessons From the Political Universe

Just because something goes viral doesn’t mean it’s a sure thing.

We seem to be learning one thing after another this political season. The newest lesson is brought to us courtesy of Ken Bone, America’s 36-hour sweetheart.

20
Oct

Don't Use a “Message in a Bottle" Approach to Marketing

Are your marketing messages getting to the people you intend them for? Or are you just tossing out "messages in bottles" and hoping for the best? 

 

19
Oct

Creating the Perfect PR Plan: It’s Never Too Late

Planning, reviewing, and executing are all important steps in the public relations process.

It’s never too late to design and commit to a PR plan. Good intentions quickly fade as day-to-day responsibilities consume our time. 

18
Oct

Divestment Pledge - Make Sure Your Investments Are As Clean As You Think

I signed a Divestment Pledge so there’s no chance my investments could be going to the wrong people…right? So you’ve signed the divestment pledge, vowing to avoid investments in the top fossil fuel producers. 

17
Oct

Fund Firms and Fees - What Does the New Department of Labor Fiduciary Rule Mean?

Fund firms are likely to face downward pressure on fees, as well as fewer mutual fund share classes, based on the Department of Labor’s (DOL) fiduciary rule, according to a recent story in Investment News

13
Oct

Increase Advisor Engagement With Your Dream Team - Public Relations & Marketing

When considering ways to increase your firm’s visibility, there are two primary routes to take: public relations or marketing. The two have long worked beside each other but with distinctly separate methods. 

12
Oct

Does PR Really Work?

PR has many components, so it is difficult to say whether it works or not without defining "PR". In this instance, let's assume that you are asking whether good news stories will help you attract new clients or customers.

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