A strong well-known tagline can speak for itself.
Developing a tagline may seem frivolous or unnecessary but, if you do it right it will speak for you. Everyone knows where to find the "happiest place on earth" right? Or where "a kid can be a kid?"
Creating a tagline that "tells a story and fits your brand's identity" can be quite a challenge!
The Paladin blog shared four simple questions to ask to help you in your tagline creation.
- What is the company's culture, and do you have a mission statement?
- Will the tagline cover everything you do, or just a featured product line?
- Does the tagline relate to employees of the company?
- How does the tagline relate to your customers?
You can find further discussion in the full post here.