Trump – Clinton, household words to most of us. That’s the essence of a good brand. We may love it or hate it, but simply hearing it conjours up a picture as clear as Coke or Mercedes Benz.
The secret lies in differentiation from the competition with a consistent image and set of messages.
Considering Trump’s and Clinton’s successes in the primary season. These presumptive nominees for the 2016 presidential election are experts at branding. To learn how to build, strengthen, or spread the word about your brand, take a look at some of the candidates’ strategies below.
We've got a lot to say on about branding, and marketing, and recently spoke with SunStar's Kathryn Morrison for her take on the topic-you can find that conversation here. Today, we’ll continue by getting a different point-of-view, this time from SunStar Strategic’s Melissa Murphy.
Popular wisdom says that the best way to spread the word about good mutual funds and a good asset management company is through the national news media. This is particularly true of investment houses with excellent local reputations but that are relatively unknown across the country.
Morningstar reported estimated U.S.mutual fund and exchange-traded fund asset flows for February 2016.
We spoke with Theodore Casparian, SRI educator and founder of Sustainable Investing 4 All, to discuss the most important concepts and trends driving sustainable and responsible investments.
Over the past few months, the New York Attorney General has been supported by socially responsible investment managers in its investigation of Exxon Mobil to see if the company was intentionally deceptive regarding climate change risks.