If you're not proactively pursuing PR, you're letting valuable opportunities pass you by.
But, don't be like the proverbial bull in a china shop and go charging after PR opportunities without a plan.
Start from the beginning.
Develop your message. What will you communicate about your firm? What differentiates you from other firms?
Evaluate past efforts. What have you tried before? What worked and what didn't?
Identify your target audience. Who are they? What do they want/need to know about? How can you best reach them?
These are just a few of the tips you'll find in our new e-book, Creating the Perfect PR Plan: How to Make It Happen. Download the book and kick off your PR plan.