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Aug
Thinking About Adding PR to Your Marketing Program?
“Time is tight and the budget is stretched thin.”
Adding Public Relations is an added cost that in the long run can become an invaluable tool in building your brand because it allows you to:
Aug
Why Brand Marketing is Crucial to Your Success (Part 1 in a Two-part Brand Marketing Series)
Aug
Should Social Media be Part of Your Mutual Fund Marketing Plan?
In this day and age, the Internet connects us with friends, colleagues and potential clients. We rely on social media platforms to connect us to people that we wouldn’t meet every day.
Creating a media presence is a great way to keep your current clients in the know and get potential clients interested in services your company provides.
Aug
Survival Tactics for Small Funds
Small funds have tough choices to make if they want to survive.
First, as a fund owner, you can choose to grow through acquisition, picking and choosing among the many funds looking for an exit strategy.
Jul
Growing a Fund is a Lot like Building a Sandcastle
Summer is upon us, which means more outdoor activities like beach parties and swimming. No, this isn't another story about how to lose those last few pounds to improve your look in a swimsuit. Instead, we are comparing strategies to build a sandcastle and grow a mutual fund.
Jul
How Impact Investing Can Improve Your Portfolio
Investors are exposed to dozens of investing ideas and can access thousands of investment choices. Making a decision can be overwhelming. To simplify the process, think about what is important to you as an investor. A growing number of people are moving to impact investing, which allows you to generate a rate of return and make a social or environmental impact.
Jul
4 Trends in the Mutual Fund Industry and What’s a Smaller Fund to Do?
The mutual fund industry is changing, and fast.
Jul
The Forbidden Dictionary for Fund Managers
Do you remember comedian George Carlin's infamous list of words that couldn't be uttered on TV?
We asked a sampling of mutual fund public relations and marketing professionals what words or phrases they absolutely dread hearing a portfolio manager utter and why. We’re sharing their input and comments anonymously so as to protect the guilty.
Jul
What Can Politicians Teach Us about Branding?
What Can Politicians Teach Us about Branding?
Trump – Clinton, household words to most of us. That’s the essence of a good brand. We may love it or hate it, but simply hearing it conjours up a picture as clear as Coke or Mercedes Benz.
The secret lies in differentiation from the competition with a consistent image and set of messages.
Considering Trump’s and Clinton’s successes in the primary season. These presumptive nominees for the 2016 presidential election are experts at branding. To learn how to build, strengthen, or spread the word about your brand, take a look at some of the candidates’ strategies below.
Jul
