The pandemic resulted in a shift online-for practically everything. Millions shifted to work from home and many companies offering in-person products and services shifted to online models.
As a result, marketing budgets for 2021 have increased allocations to digital marketing versus more traditional marketing efforts.
- Explore the landscape and analyze your results
- Map out your strategy
- Define your target audience
- Build your content strategy
- Choose your channels and tactics
- Set key performance indicators and benchmarks
- Execute with best practices
- Analyze and adjust
Not sure how to take these steps for your own firm? Not sure how they apply to asset management firms?