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ESG funds have grown steadily since the term was first coined in 2005. With each passing year more and more assets flow into ESG funds.

To date, there hadn’t been significant regulation from the SEC, so it was possible to find a company within an ESG fund that wasn’t necessarily a top steward of ESG principles.


“There’s a fundamental problem, which is the SEC allows you to name funds that don’t necessarily reflect what’s inside the fund.”

- Andrew Behar, CEO, As You Sow

If your clients are interested in truly sustainable green investments, how can they be sure that is what they’re getting?

TIME spoke with several fund managers and put together a helpful guide for managers and investors to help sort through all the clutter.