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Lessons in public speaking and interviewing abound, but do bear repeating.

In the first presidential debate of 2016, our candidates showed us in spades what works and what doesn’t. If, like me, you’ve watched the repeated clips on Facebook and the late shows and had a few laughs, it may be time to take a more serious look at how practicing the basics made all the difference.

Our friends at PR Daily put out a great summary of the key takeaways. These precepts are as important to you during a media interview as they are in a finals presentation or even a family discussion. Enjoy. 

Curious to see what else politicians can teach you about branding?

By VectorOpenStock (Own work) [CC BY-SA 4.0], via Wikimedia Commons