If Michael Jordan never played professionally but simply stuck to pick-up games in the park, would he still be considered one of the greatest basketball players of all time?
No, probably not. You might be the best in your field, but if no one knows who you are, you're no different than little Mikey Jordan at the playground.
How can you get the attention you deserve?
Public relations will help you get your name known. While it can seem daunting at first, we believe the benefits far outweigh the drawbacks.
When considering a PR program, you'll want to weigh the pros and cons. PR is not a once and done proposition – much like Jordan’s rise to public’s eye, it takes time, energy and commitment.
We’re giving you an insider's look at the Top 10 Advantages – and Limitations, heard over our 25 years of working with clients like you.