When it comes to sales and marketing the answer is EVERYTHING!
Your sales team can’t do their best work without a little love from the marketing department and the home office. They’re out there on the road pounding the pavement trying to “close the deal,” but without support, they’re not as likely to succeed.
Tools for success
Would you try to hammer a nail with a feather? Of course not! You’d use the best tool for the job – a hammer! When your sales team is on the road meeting with prospects make sure they’re armed with the best tools for the job.
Talk with them regularly about their needs. When they have client meetings what are they lacking? Do they need more information on large caps? Trends in ETFs? Find out what they need to help them succeed. Success in sales is a win for everyone!
Clear communication between the sales and marketing departments can only lead to success.
Learn more about how communication + collaboration = love for your sales and marketing teams.