When it comes to running a company, a marketing strategy isn’t always a top priority but it should be!

Gone are the days where an ad in the paper or a sign in a window are an adequate marketing plan. We live in a digital society, and without an online marketing strategy you won’t likely connect with your target audience.

There are many facets to digital marketing and it may seem daunting. Social Media Today shared 20 tips to help you get started.

From kicking off your plan by building an email marketing list to using SEO and Google Analytics, these tips will help you jump in.

It’s important not only to manage each individual step on its own but to always be considering the larger picture. For example, when an individual email is added to your marketing list it doesn’t end there. For that particular individual, you’ll learn to assign a digital persona, track their user experience, develop a workflow designed to cater to their individual wants and needs. You’re nurturing them from prospect to client and from first time customer to loyal user.

Developing an online strategy can seem as daunting as scaling Mount Everest. The digital landscape is constantly changing and sometimes it’s best to have a guide to help you find your way. At SunStar Strategic we ask our potential clients “are you the best story no one has ever heard?” Then we help them tell it. We’d like to help you tell yours.