You've probably heard the expression "don't put the cart before the horse."  But, what would happen if you did?

What if, when thinking of how to attract new clients, you took a different angle? Think of the things you want people to say about you/your company and then make sure you're providing products and services that will elicit such a response. Your existing clients, when sharing the wonders of your product or business, will your selling for you.

Success reviewed Magnetic: The Art of Attracting Business, where author Joe Calloway discussed using existing clients to gain new ones.

As you move forward with your marketing plan, or prepare your marketing materials consider this unique approach. Come up with a list of the top things you want clients to say about you and build on it. Calloway shares his thoughts on how you can turn your existing clients into magnets to attract new ones. His approach could save you quite a bit of time and resources.