Re-designing your logo in 2017? Or perhaps you’re doing a complete rebrand?

We’ve all heard of the psychology of color and how it influences our decisions and behaviors.

Many folks believe in the psychology and say don’t paint your kitchen red if you’re trying to lose weight because it will make you want to eat more! Instead, blue or green are better choices as they can influence overall attitude and the speed of eating.

How does information like that help you with a logo? Which colors should you choose to “speak” for you? How can you use the psychology of color to help make your decision?

What if, instead, you relied on perception? Check out this dynamic infographic from Success Magazine to help you choose the color palette that will resonate with your audience.