The short answer is “yes.” SunStar’s Hibre Teklemariam discussed the critical role that websites play for mutual fund firms in her presentation, Creating Content-Rich Websites, at SunStar’s Virtual Conference, Strategies to Engage Advisors & Attract Assets.

When it comes to your mutual fund firm, your website is a must-have. BUT just having any old site won’t do you any good.

Developing a content-rich, useful tool can actually help you grow your business!


A website is just an online presence, right? Wrong. Your website can be so much more!


Your website is:

Your first impression. Make sure it’s attractive, easy to use, and full of rich valuable content.

An invaluable tool. Everything you do drives people back to your site. They can learn more about your firm, products and services.

Your differentiator. Use your website to highlight your competitive advantage. Visitors should be able to easily discern what makes you stand out from your competitors.


Want to learn more? Learn how to develop a content-rich website, or to improve an existing one, from Hibre’s presentation.

You can find the recording, transcript, and slides here.


Are you ready to update your site but not sure where to start? Take advantage of SunStar’s complimentary web audit and let us help.   




Teklemariam, Hibre

Vice President & Partner

Hibre enjoys building relationships with clients and helping them shape key messages so that every conversation with clients, prospects and the media has relevance and a positive impact. Media coverage has been and continues to be an important way to increase a company’s profile and establish branding, which requires both time and energy. Hibre makes this process a positive and motivating experience through patient and positive coaching on technique and strategy to maximize efficacy. 

Hibre joined SunStar Strategic in 2007, working with financial services clients to help them grow their businesses and effectively communicate their key messages to clients and prospects. Even during tough markets, Hibre has helped clients grow and raise their firms’ profiles to add credibility in the minds of investors. Her insight into her clients’ needs has helped her identify opportunities and create the processes and accountability needed to engage in effective public relations and marketing campaigns.

Prior to joining the SunStar Strategic team, Hibre spent a year in China exploring Chinese business culture. Hibre was also a registered representative with Prudential Financial where she earned her Series 7 and 66 licenses. Hibre received her BS in management from the University of Massachusetts and an MBA at Pace University, New York, with a concentration in international business.

Hibre is fluent in Amharic (Ethiopian) and volunteers in the Ethiopian community to help newcomers adjust to the United States.