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Podcast marketing, once thought to be more appropriate for direct-to-consumer brands, has moved into the mainstream.

In a recent article, Forbes reports that 62 million Americans listen to at least one podcast per week and regular users listen to up to seven per week.

Research has shown that up to 70% report doing nothing else while listening and almost all finish the podcast they’ve downloaded.

Considering podcasts in 2020?

Forbes lists their top 3 tips to help you get started:

  1. Identify the right voice for your message
  2. Host-read vs. programmatic ads
  3. Reach the audience organically

Companies that have embraced podcasts are reporting positive results. You can learn more about it here.

Ready to get the podcast off the ground? SunStar can help!