Is your marketing strategy constantly evolving to keep up with trends? It should be, but at the same time it should also be adhering to the classic principles that remain unchanged.

We live in a society where everyone is clamoring to get the latest and greatest everything - we're surrounded by change and evolution. Think of the bag phones of the 1990s and the cellphones of today-that's an incredible evolution!

When it comes to marketing strategies the basic underlying principles remain unchanged regardless of the superficial changes.

Success magazine spoke with 10 entrepreneurs who shared their top unchanging marketing rules. We can all learn from these and make sure that no matter how our marketing strategies are changing, we're making sure to stick to the core principles.

You can find the full article here.

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