ETFs have continued to grow since their arrival in the early 1990s. They’ve hit a record high of $4.15 trillion AUM.

A recent article explored the ongoing growth, insights, and trends. During an interview with Investopedia, Dave Nadig,, identified 5 key trends in the ETF market:


  1. Choices for investors are increasing rapidly.
  2. Assets in ETFs may surpass mutual funds in 5 years.
  3. Rising competition offers challenges for new ETFs.
  4. Actively-managed ETFs should become more common.
  5. Technological advances will reshape the asset management industry.

(Mark Kolakowski, The Biggest ETF Trends


You can read more about these trends in the full article here. 


Does your firm offer ETFs? Not quite sure how to position them? You may find these articles to be of interest:

Marketing ETFs vs. Mutual Funds - Is There a Difference?

Public Relations for ETFs – A Customized Approach


Looking for still more information on ETFs? 

Mutual Funds Holding Steady Despite Allure of ETFs

I’ll Take Half