ALEXANDRIA, Va., Feb. 24, 2015 /PRNewswire/ -- Public relations and communications firm SunStar Strategic recently became a member of The Forum for Sustainable and Responsible Investment (USSIF). The move marks the firm's commitment to supporting asset managers who follow socially responsible investing practices.

USSIF is the U.S. member association dedicated to advancing investment practices that consider environmental, social and corporate governance criteria that result in positive societal impact. Members include investment managers, advisory firms, mutual fund companies and other asset owners, as well as firms who support them.

"Socially responsible investing is on the rise among advisors and investors alike," said SunStar President and CEO Kathryn Morrison. "At SunStar, we have long supported this practice and are excited to continue advocating impact investing as it becomes an increasingly popular trend."

SunStar's involvement with SRI goes back many years, particularly through their partnership with Azzad Funds. Azzad, which offers both a mid-cap equity fund and an alternative fixed-income fund, follows an ethical investing philosophy that strives to grow and preserve portfolios while maintaining their intrinsic values. By becoming members of USSIF, SunStar is committed to adding more SRI-oriented asset managers to their client roster.

"Our client base ranges from asset management firms to back-office service providers and regional banks who are looking to grow. Our membership in USSIF is ideally timed, as our goal is to help this burgeoning trend grow even faster," Morrison added.

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About SunStar Strategic

SunStar Strategic energizes the growth of client companies through smart marketing and effective public relations. Founded in 1990, SunStar assists clients in communicating with their customers through traditional and new media.

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