Today’s media landscape is constantly changing and evolving. What was once only print, television or radio has now expanded to include a myriad of social media outlets.
SunStar’s Melissa Murphy provided insight into how financial advisors can use PR to grow their practices as part of BMO Global Asset Management’s “Better Conversations, Better Outcomes” podcast series.
In this episode she offers advice on how to use both traditional and social media strategies to generate awareness of an advisor’s practice – in local markets as well as nationally.
If you haven’t yet made PR a significant component of your overall marketing strategy, it’s time to consider it.