Gearing up for your next media interview? It's important to remember that everyone is going in with an agenda - even the reporter lined up to conduct the interview.
Are you the designated spokesperson for your firm's public relations efforts? You may be heading into an interview to build recognition, be seen as a thought leader, and attract assets.
The reporter is going in knowing what type of information they're looking for, what topics they want to cover, and what they hope to get from the story.
Not sure what's on their agenda or what they're looking for?
With a little preparation, you can give them what they want and the interview will be a success for all involved.
Did you know...
Being proactive could lead to a media interview?
Your delivery can produce a more positive outcome?
Learn more from our SlideShare, Know What Reporters Want: The Do's & Don'ts of Interviewing.
Media interviews aren't easy but they don't have to feel like torture. With practice and preparation, you can improve your interview performance and get the most from each opportunity. Preparing ahead of time can also help build confidence and ease any interview anxiety.