Social media channels are a great way to connect with your audience. They provide an avenue for communicators to connect directly with their audience on a more personal level reaching a larger audience at the same time.  

Ragan’s shared a social media stats infographic to break it all down. They’ve ranked the 10 most popular sites and provided stats on users.

Using all the platforms all the time is unrealistic – a solid social media campaign is labor-intensive. Instead, figure out which platform is most appropriate for your organization.


Which platform is right for you?


Trying to reach business professionals? LinkedIn and Twitter might be better choices than Snapchat and Pinterest.

Take a look at the stats and see which platforms would work best for you. Launching a social media plan can be intimidating but it doesn’t need to be! Need help putting a plan together? Not sure where to start? We can help you put your plan together or even just help you talk it through.


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You may also find these articles and resources to be of interest!

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