It takes a long time to build a successful brand. Once you've got it - don't blow it.
So you've got a successful brand? Terrific! Make sure to manage it well paying close attention to the world around it and making adjustments or enhancements when necessary.
Ragan.com has identified four ways to kill a successful brand.
- Loss of relevance
- Lack of a coherent plan to win
- Lack of a balanced brand-business scorecard
- Disregard for the changing world
Take their words to heart and keep an eye on your brand. You put a lot into it-make sure you stay abreast of it so it doesn't go the way of Blockbuster.
Read the full article here.