They don’t always make sense, but somehow, certain words or phrases always become popular and are often over-used.
Advisor Perspectives shared Sara Grillo’s list of the top 6 phrases that you need to stop using in 2019 to avoid becoming a cliché.
- “Breakaway advisor”
- “Underserved (insert segment or group)”
- “Smart beta”
- “We are passionate about our clients”
- “Doing well by doing good”
Smart advisors would do well to avoid using these words and phrases. After all, who wants to be a cliché?