THE CASE FOR PR:
7 COMPELLING REASONS 

PR, what is it and why does it work?

It's a big investment - but one that delivers real returns. 

1. How to rate your press coverage 

2. The value of an identifiable brand

3. How a presence in the media builds your credibility

4. Understanding the relationship between press coverage and AUM growth

5. Why being in the press is important to advisors

6. Digital strategies to leverage your coverage

7. How to tell if your PR program is working