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How to Grow your Mutual Fund
Categories :
Public Relations, Marketing

How to Grow your Mutual Fund

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SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee in May 2017 in Washington D.C.

More than 30 fund company executives attended from firms of all sizes, to hear speakers on a range of topics relating to the financial industry.

Hibre’s presentation, “Growth Strategies for Mutual Funds and Asset Managers,” was well received and covered:

  • Asset flow trends and growth characteristics for actively managed funds
  • Marketing strategies for growth
  • The role of PR and execution strategy
  • Learning and knowing your firm messages
  • Being proactive
  • Leveraging results
  • Social media