Add to your investor newsletter distribution. It will help you:
Get the most out of your quarterly newsletter or commentary – repurpose!
Connect with reporters
Position you as a thought leader
Find a reporter wherever you go, to:
Maximize your time and resources each time you travel
Add reporters when traveling for a conference In smaller cities, focus on local papers and business journals
Traveling for a client meeting? Tack on an interview
Visiting a potential company? Discuss with local reporters
Go national to get in your local paper:
Local - Many local papers don’t feature mutual funds or personal investing
Pitch - Getting a national feature can be used to pitch local reporters
Wire service - Don’t overlook a wire service with wide coverage.
"Dollar-cost-average" your reporter database
Start small – list any known reporters and start there Each month, target a few new contacts
As your presence grows, and reporters reach out, add them
Watch your database grow
Help THEM get ratings
Don't be afraid to do a little self-promotion
Blast an e-mail to your intermediaries and wholesalers
A large viewing audience benefits everyone involved
Use it or lose it. Maximize each piece of good press received by:
Practice makes perfect
Fine tune that 2-minute answer or key message delivery
Practice on camera
Polished delivery can lead to repeat interviews
Help out a reporter in need
Be open to a reporter that stumbled across your fund
Move quickly to take advantage of good opportunities
You can make a long-term friend for additional coverage
Budgets are often tight and money doesn’t grow on trees. Investing in a good PR plan can really pay off.
These tips can produce successful results with little or no cost to you. To really make the most of a media outreach, a proactive program managed by PR professionals will take you to the next level.
At SunStar Strategic, we begin with message development and media training. We then develop a strategic outreach program to get you the attention you deserve.
Coaching and feedback provide continuous opportunities for improvement. Call us at 703.299.8390