We all have a story to tell. It is important that you do just that. Tell it — consistently, concisely, and frequently.
Your story is your unique identity. It quickly tells listeners who you are and what makes you different, while also providing structure and a certain kind of raison d’être for employees and internal stakeholders.
Take pride in your company’s environmental consciousness and make it a part of your story.
If you own an eco-friendly company, you know marketing it is of the utmost importance. Check out the following strategies to learn how to tailor your marketing to your company’s values.
A paradigm shift has been unfolding while most of us have only observed changes to the environment and the climate. Major, long-range economic trends have evolved that are affecting everything from hybrid automobiles and increased alternative energy use to investing.
The number of invested assets now dedicated to SRI practices has grown by 76% in the last two years, representing 18% of all assets under management.
Investors are exposed to dozens of investing ideas and can access thousands of investment choices. Making a decision can be overwhelming. To simplify the process, think about what is important to you as an investor. A growing number of people are moving to impact investing, which allows you to generate a rate of return and make a social or environmental impact.