PR Newswire may be your trusty go-to tool for uploading your press releases. However, you may not know they offer many other services that can bolster your distribution efforts.

Today’s media landscape is constantly changing and evolving.  What was once only print, television or radio has now expanded to include a myriad of social media outlets.

SunStar Strategic’s Hibre Teklemariam, VP and Partner, addressed the Investment Company Institute’s (ICI) Small Funds Committee meeting in May in Washington D.C.

In times of uncertainty and turbulence it is often a time to make difficult decisions. Small funds have tough choices to make if they want to survive.

If you're wondering if PR is right for you the answer is YES. And the time is NOW.

When learning how to do something we often hear "do this" or "do that," Kellyanne Conway, current counselor to the president, shows us through example what NOT to do during a media interview.

Here’s why an investment firm needs to consider implementing a public relations program when launching a mutual fund.

Spring is finally here which means summer is just around the corner. You may be looking forward to it thinking summer is a good time to rest and slow down your media effort. 

When you meet someone for the first time, it's a fairly natural reaction to smile, nod and extend one's hand. So, when you're invited to appear on TV, remember Bob Barker's parting words to his loyal Price is Right fans of 50 years: "I thank you, thank you, thank you for inviting me into your home." 

Why do some fund firms receive more frequent and higher quality news media coverage than others? It could be one of many reasons.